Privacy Policy

At Bath & Body Works, we take your privacy seriously. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website, make a purchase, or interact with our services. By using our website or engaging with our brand, you consent to the practices described in this policy.

1. Information We Collect

We may collect two types of information from you: personal information and non-personal information.

1.1 Personal Information

This refers to information that can identify you individually. We may collect personal information when you:
  • Create an account on our website (e.g., name, email address, password, phone number).
  • Place an order (e.g., shipping address, billing address, payment information such as credit card details).
  • Contact our customer service (e.g., communication history, inquiry details).
  • Subscribe to our newsletter or promotional emails (e.g., email address).

1.2 Non-Personal Information

This is information that cannot be used to identify you personally. We may collect non-personal information such as:
  • Website usage data (e.g., pages visited, time spent on the site, browser type, device information, IP address).
  • Anonymous purchase patterns (e.g., product categories viewed, popular items).
  • Cookies and similar tracking technologies (see Section 5 for more details).

2. How We Use Your Information

We use the information we collect for the following purposes:
  • Process and fulfill orders: To handle your purchases, arrange shipping, and provide order confirmations.
  • Provide customer service: To respond to your inquiries, resolve issues, and assist with returns or exchanges.
  • Communicate with you: To send order updates, shipping notifications, and information about our products, promotions, or events (if you have subscribed to our newsletter).
  • Improve our website and services: To analyze user behavior, identify areas for enhancement, and optimize the shopping experience.
  • Ensure security: To protect against fraud, unauthorized access, and other security risks.

3. Information Sharing and Disclosure

We do not sell your personal information to third parties for marketing purposes. We may share your information only in the following circumstances:
  • Service providers: With trusted third-party service providers who assist us in operating our business, such as shipping carriers (to deliver orders), payment processors (to handle transactions), and IT service providers (to maintain our website). These providers are obligated to protect your information and use it only for the purposes we specify.
  • Legal requirements: If required by law, regulation, or legal process (e.g., to comply with a court order or government request).
  • Business transactions: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of the transaction, but we will ensure the receiving party adheres to this Privacy Policy.

4. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:
  • Encryption of sensitive data (e.g., payment information) using secure socket layer (SSL) technology.
  • Secure storage systems with restricted access.
  • Regular security audits and updates to our website and systems.
While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. You should also take precautions to protect your account, such as using a strong password and not sharing your login credentials with others.

5. Cookies and Tracking Technologies

Our website uses cookies, which are small text files stored on your device, to enhance your shopping experience. Cookies help us:
  • Remember your login information (if you choose "Remember Me").
  • Track items in your shopping cart.
  • Analyze website traffic and user behavior.
  • Personalize content and recommendations based on your preferences.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, disabling cookies may affect the functionality of our website

6. Your Rights and Choices

You have the following rights regarding your personal information:
  • Access and update: You can access and update your personal information by logging into your account on our website or contacting our customer service team.
  • Unsubscribe: To stop receiving promotional emails, click the "Unsubscribe" link at the bottom of any of our email communications.
  • Request deletion: You may request the deletion of your personal information by contacting us at service@bathandbodyworks-outlet.com. We will process your request in accordance with applicable laws.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will revise the effective date at the top of this policy and post the updated version on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact our customer service team at:
  • Email:service@bathandbodyworks-outlet.com
  • Address: 36 Heritage Road, Quincy Massachusetts 02169, United States